"From Hobbyist to Pro" course syllabus

Module 1: Defining your photography style and ideal client

Clearly defining your photography style is so important as a pro photographer. Your images should be immediately recognizable as yours own. From lighting to accessory details and posing, your brand should shine through on each image. Building that consistent body of work is key to creating the photography business of your dreams!  This module will teach you to identify how to define your style more clearly and what gear will assist in executing that style during each shoot. I’ll also guide your through identifying who your ideal client is and how to meet their expectations. Learning to communicate your vision is key to attracting and retaining your ideal clients.

Module Objectives:

• Establish  go-to gear needs for your style

• Define your ideal lighting scenario

• Learn the power of visualization

• Define your ideal client 

Module 2: Creating your personal space on the internet

Owning your personal space on the internet is key in establishing yourself as a professional! Understanding that social media pages are not enough, in this module I will discuss ways to create your personal website and necessary contents. It’s important to build an immediate connection with visitors on your website and in this module, I will help you build a solid website that will impress your ideal client. I will also share various platforms  to create your site and the importance of having a site for marketing purposes.

 Module Objectives:

• Learn the importance of owning your own space on the internet

• Understand the importance of a strong about me page

• Learn more about blogging and SEO and why it’s important in your business

• Discuss pricing strategies to use within various types of photography

Module 3: Creating consistent strategic content

Consistency breeds progress! If you’ve been struggling to create more consistent content, this module will walk you through just that. Knowing how to show up to your audience and your ideal client helps you create a clear plan on what to share and where to share it. We’ll breakdown best practices on presenting yourself as the professional, where you should share your work, and how to incorporate a strategic plan to attract more ideal clients.

Module Objectives:

• Understand why sharing consistent content is important

• Best ways to present yourself as a professional

• Learn more about automation and how to increase your productivity

• Step by step instructions to showing content you LOVE

Module 4: Clearly defining your brand

You’ve heard about branding but may be unsure about what steps to take to create a brand, or why it’s even important. Creating a brand that is true to you and speaks to what you do and who you do it for helps, you to attract more of those people that need and want your services! In this module, I walk you through how to identify your niche, what professional branding does for your business, and defining your style more clearly!

Module Objectives:

• Learn to identify your niche

• Understand the process of creating a strong brand presence

• Clearly define your brands words and style Learn more about creating a client experience that you love and makes you stand out

• Discuss the importance of a positive mindset and how to fight through negative thoughts

Module 5: Strategic marketing and advertising strategies

Marketing yourself is essential for growth as a photographer. However, what’s even more important is HOW you market yourself, and who you are talking to in your marketing efforts. If you want to grow as a professional photographer and attract clients that love your work and opportunities that allow you  to create more content that makes you excited, you must have strategic marketing and advertising efforts to find your people.

Module Objectives:

• Learn key marketing strategies to use on social media

• Learn valuable tips for getting published

• Learn to market and advertise yourself to your ideal client