Eliminate confusion and frustration by learning to develop a clear business marketing plan that will allow you to flourish as a growing pro-photographer.
Don't become stagnant! Identify your business needs, pain points, and create a plan to achieve your goals!
Learn how to create consistent imagery you love by identifying your go-to shooting scenarios! A consistent style creates consistent income.
While the photography industry is expanding rapidly, the growth potential for each photographer is vastly different.
While the barriers to entry are relatively low, becoming a trusted photography professional is time intensive and requires a commitment to financially investing in your craft.
To reap the benefits of your investment, it’s imperative that you identify and connect with your target market. Once you’ve made the connection, it’s important to position your work in a manner which allows clients to easily recognize your unique style and expertise. Once you find what only you can offer, success is gained by implementing key financial, operational, and marketing strategies that will assist with the rapid growth of your photography business.
This course has been tailor-made teach you the principles that I have learned and continue to implement in my own business. In completing this course, you’ll gain the tools to move past the hobbyist hurdles and move forward into the joys of operating a blossoming photography business!
"Rhea's coaching ignited a fire in me to really do the work to level up in my business! She is truly an inspiration as I’ve watched her not only talking the talk, but walking the walk in her own business. Rhea’s serious about the way her business operates and all the guidance she gave me in her coaching program has encouraged me to do the same. I am more than happy with the investment I made by going through her coaching program! "
Module 1: Defining your photography style and ideal client
Clearly defining your photography style is so important as a pro photographer.
Your images should be immediately recognizable as yours own. From lighting to accessory details and posing, your brand should shine through on each image. Building that consistent body of work is key to creating the photography business of your dreams! This module will teach you to identify how to define your style more clearly and what gear will assist in executing that style during each shoot. I’ll also guide your through identifying who your ideal client is and how to meet their expectations. Learning to communicate your vision is key to attracting and retaining your ideal clients.
Module 2: Creating your personal space on the internet
Owning your personal space on the internet is key in establishing yourself as a professional! Understanding that social media pages are not enough, in this module I will discuss ways to create your personal website and necessary contents. It’s important to build an immediate connection with visitors on your website and in this module, I will help you build a solid website that will impress your ideal client. I will also share various platforms to create your site and the importance of having a site for marketing purposes.
Module 3: Creating consistent content
Consistency breeds progress! If you’ve been struggling to create more consistent content, this module will walk you through just that. Knowing how to show up to your audience and your ideal client helps you create a clear plan on what to share and where to share it. We’ll breakdown best practices on presenting yourself as the professional, where you should share your work, and how to incorporate a strategic plan to attract more ideal clients.
Module 4: Clearly defining your brand
You’ve heard about branding but may be unsure about what steps to take to create a brand, or why it’s even important. Creating a brand that is true to you and speaks to what you do and who you do it for helps, you to attract more of those people that need and want your services! In this module, I walk you through how to identify your niche, what professional branding does for your business, and defining your style more clearly!
Module 5: Strategic marketing and advertising strategies
Marketing yourself is essential for growth as a photographer. However, what’s even more important is HOW you market yourself, and who you are talking to in your marketing efforts. If you want to grow as a professional photographer and attract clients that love your work and opportunities that allow you to create more content that makes you excited, you must have strategic marketing and advertising efforts to find your people.
From Hobbyist to Pro is a comprehensive roadmap. This course is designed for both professional and aspiring pro photographers who are excited and committed to doing the work to strategically grow their photography business this year!
"I feel that my investment in this program was very much worth it. Rhea was super supportive and shared so many very good tips that we all could implement for our photography businesses. From the first class I left with some actionable things that could help me grow my photography business. Thank you Rhea :-)"
“From Hobbyist to Pro” 5 week Course - $798 value
Bonus #1 - LIFETIME access to this course an any additional content made in later versions - over $1000 value*
Bonus #2 - 5 weeks of LIVE Q&A coaching sessions with Rhea (instructor) - over $500 value*
Bonus #3 - My post-production and editing webinar replay (with LIVE editing included) AND exclusive interviews with expert photographers - over $500 value*
As a professional photographer I see people spend thousands of dollars on the best cameras and the newest modifiers, while spending sparingly on their education. Although they keep improving as photographers, they find it very difficult to grow their business. This is because the key to growing as a professional photographer is knowledge. This course will provide actionable steps and the knowledge you need to grow your photography business.