Day 1 Challenge: Visibility Audit

Look back at the last 30–60 days of your content.

Ask yourself:

• How often have I actually posted?
• What type of content did I share most?
• What type of content did I share most?
•  Where did I disappear? Why?
•  Which posts received the most engagement?

The goal today is not judgment.

The goal is awareness.

P.S. - Start to find other pictures and videos TODAY to prepare for the next 4 days in the challenge bc we will be posting atleast 3-4 posts over the next few days. This is SO important for the reset part of this challenge! Preparation is KEY!

Day 2 Challenge: Messaging & Audience Clarity

Create a post that speaks directly to your ideal client.

You can choose one of these formats:

• Educational content
  • Behind-the-scenes insight
  • Authority-based teaching with an image and authority driven caption

Example prompts:

• “If you're planning a wedding, here’s what you should know before choosing a photographer.”
  • “Behind the scenes of what it’s like photographing family sessions.”
  • “3 things couples should know before booking a wedding photographer.”

The goal is simple:

Speak directly to the people you want to book.

Post your content.

Then go to the IG challenge group and share:

DONE + link to your post.

Day 3 Challenge: Authority Strategy

Create a post that shares your expertise or experience as a photographer.

Example prompts:

• “3 mistakes couples make when choosing a wedding photographer.”
  • “What most families don’t realize before booking photos.”
• “here’s what my clients have said about working with me hat makes me different from other photographers”
• “What clients are always surprised by during a session.”

The goal is to share knowledge that positions you as a trusted professional.

Post your authority content.

Then share in the IG challenge group:

DONE + link to your post.

Day 4 Challenge: Repetition & Repurposing

Look back through your previous content.

This could be:

• a post from the past few months
  • a post from last year
  • a caption that performed well
  • a piece of content that received strong engagement

Choose one idea that worked well.

Then repurpose or reinvent it.

Examples:

• Turn an old caption into a reel
  • Turn a reel idea into a carousel
  • Turn an educational caption into story content
  • Update an old post with new insight

The goal is not to create something completely new.

The goal is to reuse strong ideas strategically.

Post your repurposed content today.

Then head over to the IG challenge group and share:

DONE + the link to your post.

You can also share what the original post was and how you reinvented it.

Day 5 Challenge: Visibility = More Revenue 

Create a post that connects your content to your photography services or offer.

Examples:

• “What’s included in my most popular family photography sessions.”
  • “My FAVORITE sessions to shoot
  • “Here’s all that is included in my signature wedding package”

This type of content helps potential clients understand how to work with you.

Post your visibility-to-revenue content.

Then share in the IG challenge group:

DONE + link to your post.