Ep. 12 - How To Make Strategic Content

As a photographer, creating strategic content is paramount to the success of your business in today's competitive creative landscape. Building confidence in your content begins with getting clear on your WHY and the type of content that will allow you to position yourself for success. By honing your craft and creating content that attracts and connects with your audience, you can turn them into loyal customers. There is no right or wrong in creating content; content in marketing is all about testing what works for you, your business, and your audience. Embracing experimentation and learning from the feedback you receive can help you refine your approach and continually improve your content strategy, ensuring that it resonates with your target audience and ultimately drives your photography business forward.

In this episode of the Rhea Whitney Podcast, we discuss how to create strategic content that will help you sell and position yourself in front of your audience. Tune in to learn the art of crafting content that not only attracts and captures attention but also strategically aligns your brand, ensuring that you stand out and connect effectively with your target audience. Whether or not you are struggling with content creation, this episode provides valuable insights and practical tips to elevate your content game and achieve meaningful results.

What You Will Learn:

[00:48] Intro and what’s in for you in today's show
[02:18] There is no exact right or wrong; content in marketing is about testing
[03:54] How Rhea teaches content creation in the Elevate Program
[05:53] The 3 pillars to hit with your content: connection, attraction, and conversion
[08:12] How to break your content down and be strategic
[08:43] Why most photographers struggle with creating connection content
[09:18] Why repeating yourself in your content is a normal part of the process
[10:04] Conversion Content: Be very clear on your call to action; tell people what to do
[11:38] How to register for Elevate free webinar: Perfectly Packaged For 6-Figures
[13:08] Building your confidence in your content
[13:31] Wrap up and end of the show

Standout Quotes:

“Content is a very critical part of the engine of your business that continues to market and position you out in front of your ideal audience.”- Rhea [0:43]
“Content and marketing in general is all about testing, seeing what works, what sticks, what people are engaging with and what people are enjoying and being willing to test.”- Rhea [2:38]
“Connection content is vital, people want to know more about you and make connections with you because what we provide as creative is a personal service.”- Rhea [08:47]
“Just because you shared something before, doesn’t mean that you can’t share it again; Share it again.” - Rhea [09:28]
“A call to action is very important; tell people what to do; you have to tell people what to do in your content to take action.”- Rhea [11:03]
“The more clarity you get in why you are posting content and the piece of content it is, the more you will feel confidence and excited about your content. ”- Rhea [13:11]

Ep. 12 - How To Make Strategic Content

What You Will Learn:

Standout Quotes:

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