Ep. 17 - Creating Content Pillars

Are you struggling or feeling stuck on what to post, what to say or talk about in your messaging, and want to do better at creating content?  Creating content pillars is the key to overcoming content creation blocks, creating an effective content strategy, and engaging your audience effectively. By establishing your content pillars, you can organize your ideas and ensure a consistent flow of your brand and messaging. Content pillars serve as the foundation for your content strategy, guiding your messaging and providing a sense of coherence in your business. Whether it's educational content, behind-the-scenes glimpses, or thought-provoking insights, having clear content pillars ensures that your messaging remains purposeful and impactful. 

In this episode of the Rhea Whitney Podcast, Rhea discusses what content pillars are,  why they are very important, and how you can create content pillars for content that represent your business, brand, and services. Learn how to build a strong and authentic connection with your audience by consistently delivering content that matters to them.

What You Will Learn:

• [00:01] Intro and what in for you in today’s show
• [01:01] What content pillars are, and how they work
• [01:26] Choosing your content pillar topics in your messaging 
• [03:33] Why you need to create content pillar topics
• [04:24] How to incorporate your core brand story into your content pillars 
• [06:18] How to incorporate your Signature Services into your content pillars
• [08:48] Quick recap on creating content pillars 
• [09:35] Ending the show

Standout Quotes:

•  “Content pillars are the foundation for your business, brand, and your messaging.”- Rhea [01:05]
• “When you find yourself repeating yourself in your marketing messaging, that means you are getting good at messaging. We build up our businesses by talking about the same thing over and over in different ways .”- Rhea [01:27]
• “You have to learn how to get comfortable about talking about the same things to continue to put your thoughts, opinion and expertice in your content so that people can know you for something in particular.”- Rhea [02:27]

Ready to make your dream a reality?

Here's the link to the FHTP program: https://fhtp.rheawhitney.com/

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